Use bullet points to highlight your accomplishments and quantify your results whenever possible. Your experience section should be well-organized and easy to read. What are you passionate about? What motivates you in your work? This will help potential employers get a sense of your personality and work style and may help you stand out from other candidates. Finally, use the remainder of your summary to discuss your professional goals and interests. Be sure to highlight any unique or noteworthy accomplishments that set you apart from other job seekers. What are the key skills and experiences that your potential employer is looking for? How can you position yourself as the ideal candidate for the role? Next, write a brief overview of your professional background, including your education, work experience, and any relevant certifications or achievements. Make it personal-this section is where you’ll sell who you are! When writing your summary, start by considering your target job and audience. Instead, share your personal passions and goals, explaining how you got where you are and what your goals are. Don’t list your experience or skills since you’ll have a place to do that below. The summary section (i.e., the “About” section) is your chance to tell your story. For example, if you’re a marketing professional, you could use a headline like “Award-Winning Marketing Strategist with 5+ Years of Experience.” 4. Avoid using generic phrases like “Job Seeker” or “Recent Graduate.” Instead, create a clear and specific headline that will make you stand out from the competition. (Though it can be if you’d like.) Use keywords that are relevant to your target job and industry. Your headline doesn’t have to be a job title. Your headline is one of the first things that people will see when they come across your LinkedIn profile. If you’re in the education industry, consider a photo of a pile of books. For example, if you’re in the tech industry, consider a photo of a computer or software code. Ideally, yours will reflect your industry. You’ll find plenty of free photos on websites like Pexels or Unsplash. Just make sure the photo is high-resolution and doesn’t distract from the rest of your profile. You can use a photo of your workspace, a cityscape, or a professional graphic that represents your skills or interests. Choose a high-quality photo that is relevant to your profession or industry. Your background photo can help to showcase your personal brand and add visual interest to your profile. It’s an additional visual marker that adds context to your profile picture. You don’t have to include a background photo, but we recommend it. ![]() If you’re in the graphic design industry, a colorful, funky outfit may be more appropriate. For example, if you’re in the legal industry, wear a suit in your photo. It should also reflect the level of professionalism expected in your industry. Choose a high-quality profile picture that clearly shows your face. ![]() Avoid using selfies or pictures that have a distracting background. It’s important to use a professional headshot that is well-lit and high-resolution. Your profile picture is the first thing that recruiters and hiring managers will see when they view your LinkedIn profile. Here are 10 tips to optimize your LinkedIn profile and stand out to potential employers:įirst impressions last forever. The platform helps you showcase your skills with a wide variety of features-and it’s important that you take advantage of them all. But if you want to attract their attention, you have to put some time and effort into your LinkedIn profile. LinkedIn is the world’s largest professional networking platform, and it has become a go-to resource for recruiters and hiring managers. In many cases, it’s where they start figuring out whether or not you’ll be a great fit for their teams. Employers and recruiters can go to your profile to learn about your qualifications, passions, and current goals. In essence, it’s a free personal marketing channel. As a job seeker, having a strong presence on LinkedIn can greatly increase your chances of finding employment.
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